I help you grow your business by voicing your users' needs and wishes. With 7 years of experience managing research projects in international settings, I am proficient in both qualitative and quantitative research. I hold a PhD in Psychology, specializing in consumer psychology and human decision-making.
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5 years of experience in managing end-to-end research projects. Skilled in quantitative research methods (including standardised questionnaires, surveys, usability metrics, and behavioural analytics), data analysis and visualisation (in both Excel and R). I usually enrich quantitative data using qualitative methods (like user interviews and workshops), heuristic evaluations, and un/moderated usability testing.
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A practical example of how the decoy effect can ease users’ decisions when designing pricing plans.
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The key concepts to understand website reports.
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